USA west coast pop art

Pop art in the USA, the west coast

Los Angeles pop

As all the Pop Art culture was taking place in New York, on the other side of USA, Los Angeles, the art world was less rigid. The lack of stablishes galleries, critics and the differences of the power of structure from the east coast was reflected. The differences of the work from the artists is reflected in the openness of the styles.

 

Edward Ruscha Standard Station 1966
Edward Ruscha – Standard Station (1966)

 

Large Trademark with Eight Spotlights - Edward Ruscha (1962)
Large Trademark with Eight Spotlights – Edward Ruscha (1962)

The first museum in an exhibition of Pop Art was in the Pasadena Art Museum in 1962. It shows the artwork of Andy Warhol and Roy Lichtenstein as main artists. In addition. the artwork of other living artists in Los Angeles as Ed Ruscha, Joe Goode, Wayne Thiebaud, Phillip Hefferton as other artists in the exhibition.

 

Incorporation of new materials in Pop Art

BMW art car Andy Warhol
BMW art car M1 group 4 by Andy Warhol, 1979 image

Furthermore, other artists from the west coast as Billy Al Bengston, incorporate a different kind of art into their version of Pop Art. The introduction of new materials were the automobiles of motorcycles. By the usage of new material, Billy’s work that makes a new and unexpected combination of media and images.

Therefore, there was a shift of change the focus of the consumer specific goods. These artists let and allow the Pop Art movement to go beyond and to incorporate the experience. Due to the change of focus, the artists evoke a particular feeling, idea or attitude. Hence, also pushing the walls between the high and fine art and the popular culture.

 

 

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