Later Development — Neo-Pop movement

The continuity of Pop-Art movement

The Neo-Pop movement was a continuity of the pop art movement. During the 1970’s pop art fell out. The art world change of focus, from art objects to installations, performance, and other less notable art forms.

However, the pop art did a continuous influence in the artists decades after. As an example, Andy Warhol maintains a huge presence in the 1980’s in New York. In addition, there was a revival of the painting in late 1970’s and early 1980’s. The art object returns and starts to like again the public. The popular culture lets the viewers an easier way to understand and identify.

Main influencers

One of the main artists of the movement called Neo-Pop was Jeff Koons. The inspiration of the pop culture in Koons artwork can be seen in the 1980’s icons as Michael Jackson and other mass-produced objects, like vacuum cleaners, that let once again push the boundaries of the high art.

Balloon Dog – Jeff Koons

Neo-Pop movement without boundaries

While in Japan, there was another artist that has been naming as a recent example of the Neo-Pop, Takashi Murakami. This has been influenced by the popular anime imagery. The style “superflat” and the successful collaboration with luxury brands, like Louis Vuitton, raised the artist as the level of superstar. Thanks to such artists the continuous development of the pop art culture let to bring down the walls between the high and fine art with the low art forms. Hence the reevaluation of the role of art as a commodity in itself.

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